HOMEBASE'S SOCIAL MEDIA 

With the re-launch of renowned U.K. homeware store, Homebase, imminent, the challenge was to redirect their social channels to reflect the new brand experience. 

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From new furniture brands, to re-designed shops, and a brand new logo, there was a lot to think about when considering a completely new online presence. It was important to connect with a new group of interior-savvy shoppers who wanted DIY, stylish furniture, and inspiration all in one place. 

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I worked on choosing social media and content strategies for their new furniture ranges (including the much anticipated kitchen designs), and planning creative briefs for online Influencer marketing (organic & paid).

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From snappier or more relevant captions, to calendar hooks, and more inspiring imagery, their social media presence became aspirational and engaging for followers.

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