SONOS x MOVE LAUNCH

To launch the new Sonos Move (the brand's first ever portable speaker) a social media campaign was created to work with a range of interior, travel and lifestyle Influencers who would generate a consumer buzz around the launch of this unique product.

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With a hand-selected community of over 30 Influencers, the product and briefings were shared with both paid and earned content creators who spread word of the Sonos Move across key online channels pushing a drive in pre-orders and sales from the day of launch. 

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Alongside this, embargoed information was shared with key media contacts to ensure they stayed prepared and ahead of the official announcement. This resulted in more media interest to be the first to post online about the new product launch and get their hands on a review unit. 

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